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Best SEM Tools: Voted By 40+ PPC Experts

As we know how helpful SEM tools are for many PPC professionals. With the help of such excellent tools, you can save much time on classical campaign management duties wherever they can pay more time enhancing the campaign.

Everyone has their perspective according to their usage of SEM tools, and yes, you will have a lot of suggestions around it. Tools that can assist you with automated reporting, simplify your optimization technique, revamp your list of keywords and many more. So, we have collected almost 40 PPC experts’ suggestions on what they prefer to operate with. So, let’s dig in; here I am presenting you the top 15 best search engine marketing tools that our PPC specialists have suggested.

best sem tools

Listed 15 Best SEM Tools – As Voted By PPC Professionals

  1. SEMRush – 17 votes
  2. Google Keyword Planner – 7 votes
  3. Editor (Google Ads) – 6 votes
  4. Google Data Studio – 5 votes
  5. Supermetrics – 4 votes
  6. Excel – 3 votes
  7. Ahrefs – 3 votes
  8. Keywordtool.io – 3 votes
  9. Optymyzr – 3 votes
  10. AdAlysis – 3 votes
  11. Google Trends – 3 votes
  12. Spyfu – 2 votes
  13. Google Ads Scripts – 2 votes
  14. Wordstream – 2 votes
  15. Keywords Everywhere – 2 votes


Let’s discuss these tools some more.


Should-have: ⭐⭐⭐
Costing: ⭐

Nearly half of the votes go for the SEMRush. And SEMRush is not just ended with SEM. This fantastic tool covers almost everything that any digital marketing expert ever requires. This “all-in-one marketing toolkit” is based on numerous products that highly concentrate on SMM, Local SEO, Content Marketing, SEO, PR and market analysis.

SEMRush genuinely influences our PPC professionals because it’s excellent with the reporting plus the main feature is that it gives you a vast list of competitor information. This information allows you to manage your future campaigns and SEO strategies easily. SEMRush picks everything an expert requires from a competitor, whether related to the competitor’s backlinks, keywords, paid traffic or how much they spend.

Best SEM Tools SEMRush

Google Keyword Planner

Should-have: ⭐⭐⭐⭐
Costing: ⭐⭐⭐⭐⭐

After signing up to your Google Ads account, you can access to a free keyword searching tool. You can explore Google Keyword Planner tool by navigating from Tools & Settings > Planning > Keyword Planner.

It is one of the finnest tool to search quality keywords for your SEM ads. It gives you perfect search volumes, competition, Cost-Per-Click, and more. Understanding how hard to work on a particular keyword, you have an opporunity to redesign your techniques according to it. CPC also guides you on how much a click will charge you.

Best SEM Tools Keyword Planner

Google Ads Editor

Should-have: ⭐⭐⭐⭐⭐
Costing: ⭐⭐⭐⭐⭐

One of the essential tool that every SEM expert should have is the Google Ads Editor, the official downloadable app for Google Ads.

The plus point of this tool is that you can easily manage your Google Ads offline. In addition, with bulk modifications feature to your ads with Google Ads Editor much faster..

Best SEM Tools Google Ads Editor

Google Data Studio

Should-have: ⭐⭐⭐
Costing: ⭐⭐⭐⭐⭐

At Fourth, we have Google Data Studio, which has a vast demand from multiple agencies, and many PPC experts love to have it. With this free tool, you can get excellent data and stats beyond the data you find in Google Analytics.

Google Ads and Analytics are seamlessly integrated into this fantastic tool of Google Data Studio. The value of Data Studio has increased with the outstanding feature of visualizing available information via multiple methods. To update your clients an automated and quality reports, this is a fantastic tool to utilize, highly demanded by the agencies.

Best SEM Tools DataStudio


Should-have: ⭐⭐⭐
Costing: ⭐⭐⭐

At the fifth position, we have another fantastic Supermetrics. The tool is integrated with Google Data Studio and Google Online Sheets. This tool gives you more control over data connections to your reports. For instance, information collected from Google Search Ads 360, FB or Insta Ads or Bing Search Ads.

Best SEM Tools Supermetrics


Should-have: ⭐⭐⭐
Costing: ⭐

One of the magical tools over the internet that has many features available that ease you to organize your SEM campaigns is Ahref. It provides you complete data set of your competitors and how you can enhance your ads.

Ahref defines itself as “study how your competitors are working, why they are ranking high, and what should you do to rank above them”

Best SEM Tools Ahrefs

Microsoft Excel

Should-have: ⭐⭐⭐⭐⭐
Costing: ⭐⭐⭐⭐

Everyone knows this one, and yeah, Excel is one of the old and best tools in the market to manage your campaign information and insights. However, I don’t have to explain it further.

Google Trends

Should-have: ⭐
Costing: ⭐⭐⭐⭐⭐

If you are searching for trendy keywords, phrases or topics in which people are interested nowadays, you should use the Google Trends tool. With Google Trends, you can find the search volume of your important keywords to target in your SEM campaigns.


Should-have: ⭐⭐⭐
Costing: ⭐⭐⭐

Another tool for keywords selection is the one Keywordtool.io. You are most welcome to use this free tool in the replacement of Keyword Planner, so you can do profound research for your keywords before you live your ad.

Keywordtool.io is really simple and smooth to utilise as compared to Google Keyword Planner and provides 99.99% accurate results. In addition, you can access to this free to by just signup.


Should-have: ⭐⭐⭐
Costing: ⭐⭐

Initially mainly focusof AdAlysis was on A/B testing, but by the time Analysis is now offering many products to organise your paid PPC ads.

With its fast and intelligent techniques, you can save some span and do your bulk tasks in seconds. Moreover, with the free trial of 14-days, you can know the worth of this fantastic tool; afterwards, they have designed monthly packages that are available at a reasonable cost.

Best SEM Tools Adalysis


Should-have: ⭐⭐
Costing: ⭐

It is one of the favourite tools for PPC specialists because it covers the whole world. Moreover, it contains complete SEM tools, workflows and scripts. In the 2018 US Search Awards, Optymyzr won the “Best PPC Software” title.

Compared to other tools, its not a free one, and the price is quite expensive. The starting package is US$499.

Keywords Everywhere

Should-have: ⭐⭐⭐
Costing: ⭐⭐⭐

Here we have a great extension for your Chrome and Firefox, which you can utilise to discover keyword search volume, competition on keywords, and CPC on various sites. This fantastic extension is free to use.

Keywords Everywhere can also save your so much time; for successful PPC campaigns, long-tail keywords help the most, and you can easily find such phrases with this add-on.

Google Ads Scripts

Should-have: ⭐⭐⭐⭐⭐
Costing: ⭐⭐⭐⭐⭐

If you have a programmatic experience, then Google Ads Script is the an incredible tool to handle your SEM campaigns data with a more enhanced method; Google Ads Script is the leading tool. For instance, it’s easy to pause a keyword that does not provide conversions.

You can automatize all of your SEM chores by the use of Google Ads Scripts. Yet, some development skills are needed here to execute things.


Should-have: ⭐⭐
Costing: ⭐⭐

Searching for a tool that can provide the confidential information of your competitors? SpyFu is the perfect tool to unclose the competitor’s data.

To enhance your campaign and get good results, competitors’ information can significantly help.


Should-have: ⭐⭐
Costing: ⭐

Lastly, just a few PPC experts have voted for Wordstream. Yet, it is a top-rated SEM tool available in the market. Over 1 million experts are using this platform, as mentioned on their website.

Many tools are available in Wordstream to manage PPC ads; some are free. However, buying a monthly or annual subscription package would be best to access its feature fully.

Michael Pikoo
Michael Pikoo

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